UnitedPeoples launches public plan for a 100 million-member civic institution

UnitedPeoples opened its new website as Climate Week began in New York, publishing the full plan for Humanity's Plan B and a live AI guide in 82 languages. The Dutch foundation says the effort aims to build a civic institution for 100 million people and help create an Age of Thriving by 2035.

Why it matters: - UnitedPeoples is trying to turn a climate-era social mission into a scalable civic institution, not just another advocacy campaign. - The foundation says the model is designed to help people organize action across local and global issues under one structure. - The plan targets 100 million members by 2035, which makes the project unusually large for a civic startup.

What happened: - UnitedPeoples, a Dutch public-benefit foundation, launched its new website at unitedpeoples.earth as Climate Week opened in New York. - The foundation published the full plan for Humanity's Plan B. - The public release includes the case for the project, the numbers behind the target, a staged funding ask, and a Founding Memorandum with more than 40 appendices. - UnitedPeoples also unveiled a working demonstration of the institution powered by NAVi, an AI guide that answers questions in 82 languages.

The details: - UnitedPeoples says Humanity's Plan B is intended to spark an Age of Thriving by 2035. - The organization is building what it calls a civic operating system organized in Circles and Projects. - The institution is planned to be funded by a mission-locked economy of its own. - Founder Bob Westrope said the plan starts from the idea that crises are intertwined and need a structure beneath them, not another standalone initiative. - Westrope said the goal is to help people build better lives and turn what they care about into Projects with measurable results. - The launch is the first public part of the UP project. - A launch team of more than 20 people is working on the MVP phase. - The team includes Jeremy Bentham, co-chair of the World Energy Council and former head of Shell's scenarios team, and David Bonbright, founder of Keystone Accountability. - UnitedPeoples is seeking founding capital in stages. - Westrope said the plan calls for a living institution in The Hague nine months after funding, with a purpose-built C-suite and board recruited in the first year. - Stichting UnitedPeoples is seated in The Hague and was incorporated on 4 June 2024 under KvK 94057761.

Between the lines: - The timing with Climate Week signals that UnitedPeoples wants to place its model inside the main climate and social-impact conversation. - Publishing the full plan, appendices and diligence room suggests an effort to reduce skepticism around a new institution by making the underlying case visible. - The emphasis on multilingual AI support points to an attempt to make the platform globally accessible from day one. - Endorsements from climate, health and systems leaders give the project credibility, but the real test will be whether it can convert interest into funding and participation.

What's next: - UnitedPeoples is now looking for founding capital and early backers. - The next milestones include building the living institution in The Hague, hiring a C-suite and board, and moving from concept to a working organization. - The foundation says the longer-term objective is to reach 100 million members and help deliver an Age of Thriving by 2035.

The bottom line: - UnitedPeoples is betting that the next big climate-and-social-change effort needs a new institution, not just a new campaign.